Lev Peker joined DFS in June 2025 as Chief Executive Officer. Lev’s background is in the auto aftermarket industry, and he brings a wealth of experience in replacement parts and supplies to DFS, with a particular focus on go-to-market strategy, customer acquisition, and exclusive brand development.
Lev joins DFS from CarID, where he served as CEO since 2023, leading one of the most comprehensive digital platforms for automotive parts and accessories. Prior to CarID, he was the CEO of CarLotz, a consignment-to-retail marketplace for used vehicles. During his tenure, he led a strategic turnaround and prepared the company for its merger with Shift Technologies. Before that, Lev served as CEO of CarParts.com, a leading e-commerce retailer of aftermarket automotive parts and accessories. Earlier in his career, Lev was Chief Marketing Officer at Adorama for over 3 years, where he led all marketing functions, including SEO, digital strategy, and customer experience.
Lev received his B.S. in Accounting from the University of Southern California and his M.B.A. from UCLA Anderson School of Management. Lev is also a Certified Public Accountant.