Founded in 2004, Tinuiti, Inc (“Tinuiti”) is a leading data-driven digital marketing firm focused on performance marketing and eCommerce. Tinuiti uses a tech-enabled model that leverages a proprietary data analytics platform and deep subject matter expertise to manage clients’ digital strategy and optimize execution across all digital channels. Tinuiti’s clients include leading brands across many end-market verticals including retail, CPG, home services, and eCommerce. Tinuiti’s capabilities span the digital marketing ecosystem, including search, marketplaces, programmatic, social, and email/CRM.
New Mountain’s investment in Tinuiti is the product of the firm’s deep dive around digital marketing and digital transformation, which have previously resulted in investments such as IRI, W2O, and emids.