Vytalogy Wellness and its family of brands, Natrol and Jarrow Formulas, is a modern wellness company that fuses science and quality ingredients to create highly-efficacious products that make a transformative impact on consumers’ lives.
Founded in 1977, Jarrow Formulas is a leading independent formulator, manufacturer, and marketer of high-quality and scientifically supported probiotics, vitamins, minerals and supplements (“VMS”). The Company has a long heritage of producing innovative and efficacious formulations, having grown from a handful of products to hundreds of nutritional formulations, many of which were firsts for the dietary supplement industry. Jarrow’s goal to promote optimal health with high-quality, effective and affordable dietary supplements has cultivated an attractive, knowledgeable, loyal and global customer base.
Founded in 1980, Natrol is the #1 brand for natural sleep and a leader in vital health areas including Sleep, Immunity, Brain Health, Mood & Stress and Beauty. The Company has provided high-quality and efficacious supplements to consumers across the globe for more than 40 years and has evolved into one of the most recognized and trusted brands in the VMS industry.
New Mountain’s investment in Jarrow Formulas and Natrol is the result of the firm’s long-standing sector initiatives in consumer health & wellness (including VMS specifically), life sciences and food ingredients, as previously reflected by investments including Avantor, NuSil, Topix, Gelest, and Aceto.