Information Resources, Inc. (“IRI”)
Information Resources, Inc. (“IRI”), is a leader in delivering powerful market and shopper information and predictive analysis for the consumer packaged goods (“CPG”) and retail industries. IRI goes beyond data to ignite extraordinary growth for clients by pinpointing what matters and illuminating how it can impact their businesses across sales and marketing. The company’s offerings are divided into two broad segments: Market Measurement (which includes point-of-sale data tracking) and Solutions & Services (which includes consumer & shopper insights, analytics, and consulting). IRI’s solutions create substantial return on investment for its clients through improved marketing, category management, product placement, product innovation, inventory management, and pricing decisions. The company has over 1,000 CPG manufacturers and retailers as clients worldwide, including more than 95 percent of Fortune 100 CPG and retail companies.
New Mountain first approached IRI proactively in May 2010 as part of New Mountain’s multi-year “deep-dive” efforts in the information services and market research sectors. The Fund entered into negotiations with IRI in late 2010 outside of any traditional auction process and performed a number of months of exclusive due diligence before acquiring the company in June 2011.