Circana (formerly IRI and NPD) is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, Circana provides clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. Circana understand more about the complete consumer, the complete store, and the complete wallet so its clients can go beyond the data to apply insights, ignite innovation, meet consumer demand and outpace the competition. Learn more at www.circana.com.
New Mountain first approached IRI proactively in May 2010 as part of New Mountain’s multi-year “deep-dive” efforts in the information services and market research sectors. The Fund entered into negotiations with IRI in late 2010 outside of any traditional auction process and performed a number of months of exclusive due diligence before acquiring the company in June 2011.