Jeff King joined Diversified Foodservice Supply (“DFS”) in January 2020. From 2010-2019, Jeff served in various roles at Reinhart Foodservice, a value-added foodservice distributor serving diversified end-markets with $6.5 billion in revenue. While at Reinhart, Jeff successfully positioned the business for sale, enhancing the go-to-market model, launching technology solutions, and improving retention, all of which culminated in an exit in 2019. Prior to Reinhart, Jeff served as a division president within US Foods from 2004-2010. US Foods is a leading foodservice distributor with revenues in excess of $20 billion. While at US Foods, Jeff led efforts to drive private label sourcing, accelerate e-commerce, and better manage inventory, helping to more than double EBITDA at his division within three years. Previously, from 2001-2004, Jeff had served as a Senior Director at Giant Food. Jeff holds his Bachelor of Arts in political science from Auburn University and his Master of Business Administration from the University of North Carolina.