Shervin Mirhashemi is the President and CEO of Legends, which serves the sports and entertainment industries across the globe through a synergistic array of best-in-class offerings, including market feasibility and planning, premium and individual ticket sales, naming rights and sponsorship, hospitality, merchandising, tours and other venue-related services. Mr. Mirhashemi, reporting to the Board of Directors, leads the long-term strategic vision of the company and oversees the management team and day-to-day business operations of the company. Since joining Legends, Mr. Mirhashemi has spearheaded the company’s efforts to redefine the its structure, culture, operations and sales strategy. He has led the synchronization of Legends’ Global Planning, Global Sales and Hospitality divisions, creating a 360-degree venue solution applicable across its four business verticals – North America Professional, College, International and Attractions. Since his arrival, Mr. Mirhashemi, who is based out of the Los Angeles corporate office, has helped the company drive unprecedented growth in partnership with Legends’ ownership and tentpole clients.
Mr. Mirhashemi joined Legends from Anschutz Entertainment Group, where he held the position of President of AEG Global Partnerships. In that capacity he oversaw the management and operation of the company’s global revenue streams for sponsorship, naming rights, premium and partnership sales, servicing and activation. He and his team were involved with many of the industry’s bar-setting sponsorship deals. Mr. Mirhashemi started his career as a corporate attorney almost two decades ago, working on various facets of corporate governance and all forms of business transactions. Mr. Mirhashemi resides in West Los Angeles with his wife, Alex, and their two children. He is an active member of his community, serving with charitable organizations. He holds a degree in Biomedical Engineering from the University of California, San Diego and a law degree from the University of Southern California.